Polygiene launches Youtube campaign for Japanese consumers
Increasingly Japanese consumers with spending power are demanding odor control in workout clothing, shoes, protective gear, helmets and home textiles. Polygiene is now strengthening its brand position as a leading supplier of odor control technology as well as the partner to premium brands in Japan.Sports enthusiasts, homemakers and people on the go are the target audiences of three videos that illustrate the problem of body odor. This tactical YouTube ad campaign rolls out as summer temperatures soar and directs viewers to stores that feature a selection of Polygiene-treated products. The
