New Wood Effect plastic crate from Polymer Logistics is set to transform fresh produce aisles

Dudley, UK – 11th February, 2014 - Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world’s first Wood Effect crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.

As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.

The new Wood Effect crate from Polymer presents the opportunity for retailers to switch away from non-descript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Wood Effect crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.

“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales”.

ENDS

Notes to editors

Polymer Logistics  is a leading provider of ‘One-Touch/Retail Ready Packaging (RRP)’ solutions. Since 1994, it has been helping retailers worldwide simplify supply chain management by offering them precisely what they need in terms of logistics services and display products - from the factory to the retail floor.

The strength of the brand comes from the Company’s consistent track record in helping clients cut overall costs by up to 60% while simultaneously increasing in-store product availability. Add to that an innovative and flexible approach, expertise in materials handling and logistics management, and a focused commitment to superb service.

Polymer Logistics numbers 17 service centres and wash sites with dedicated local teams in the USA and Europe.

For more information please visit: www.polymerlogistics.com

Pinnacle Marketing Communications Ltd,
Green Park House, 15 Stratton Street, London, W1J 8LQ
Tel: +44 (0) 20 8869 9339         Fax: +44 (0) 20 8868 4373
Web: www.pinnacle-marketing.com
E-mail: i.jarrett@pinnaclemarcom.com

February 2014                                            Ref: PL024A

Tags: