AWARD-WINNING CREATIVE DIRECTOR MARC ATLAN SPEARHEADS THE LATEST DAVID BECKHAM BODYWEAR FOR H&M AD CAMPAIGN
Guy Ritchie to Direct Highly Anticipated TV Commercial, Premiering Worldwide Today
Los Angeles, CA (February 6) – Award-winning Creative Director Marc Atlan of “Marc Atlan Design, Inc.” collaborated on the latest installment of the David Beckham Bodywear for H&M ad campaign, by developing a provocative video commercial directed by Guy Ritchie. The highly anticipated commercial crowning the 2-year campaign, premiers worldwide across multiple platforms today, February 6th.
Marc Atlan Design — in a close collaboration with H&M’s Creative Director & David Beckham’s team — developed the concept, design and execution of the Spring 2013 TV Commercial that was shot on location in Los Angeles. This included writing the original script, designing the campaign, and proposing to work with acclaimed film director Guy Ritchie. The commercial features an action-packed, fast paced scenario of David Beckham running through the streets of Beverly Hills.
Atlan originated the idea of teaming up soccer star & fashion icon David Beckham with H&M back in March 2011. Since the project’s inception, Marc has partnered with this high-octane team to generate the look and feel of every creative detail including the billboards, packagings, shopping bags and collection catalogue.
“I’m so grateful to H&M, David Beckham, his team & Guy Ritchie for granting me the creative freedom to conceptualize a sexy yet sophisticated international ad campaign,” says Atlan. “I can’t think of a better way to celebrate 25 successful years in the creative industry than with the worldwide launch of this short movie directed by Guy Ritchie.”
To view the David Beckham for H&M commercial Directed by Guy Richie, please visit: http://www.marcatlan.com/#/tvcommercial/guyritchie
Niki Ostin
PR Lab
310.446.7700
niki@prlabonline.com
Marc Atlan is a French-born American Creative Director based in Los Angeles, California. He is the founder of “Marc Atlan Design, Inc.” where he conceptualizes an array of creative materials including but not limited to perfume bottles & packaging, ad campaigns & catalogues, logos & brand identities, magazine designs as well as store displays, events, installations & TV commercials.
His diverse roster of clients includes: Comme des Garçons, Helmut Lang, Tom Ford, Yves Saint Laurent, Prada Beauty, Marc Jacobs, Maison Martin Margiela, Cartier, David Beckham Bodywear for H&M, and James Perse, to name a few.
For more information on MARC ATLAN DESIGN, INC. please visit: http://www.marcatlan.com
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