Precision Dialogue Launches New App for ExactTarget HubExchange to Edit HTML, AMPscript for Email

Code in Color Expanded Capabilities to Edit HTML and AMPscript for Email 

Precision Dialogue, an analytics-driven, omni-channel, customer engagement firm, launched its new Code in Color app for ExactTarget HubExchange today, bringing marketers a new solution to edit HTML and AMPscript code for email within ExactTarget’s Interactive Marketing Hub.

Code in Color highlights words in the code such as AMPscript function names, variables, etc., as well as HTML code, allowing developers to easily identify the code they want to update. Updates are saved directly to the email; therefore the developer does not have to leave the application to make any changes.  

Additional features of Code in Color give marketers the ability to:

• Open existing paste HTML emails, created in the ExactTarget Email application
• Highlight HTML and AMPscript based on what you want to edit
• Search within code for specific text
• Access to a library of AMPscript code snippets
• Update email properties such as name, subject line or encoding

“Code in Color was built to help marketers edit code directly through the ExactTarget email application, eliminating the possibility of overwriting code.” Patricio Sapir, Director of Interactive Development and developer of Code in Color.  “Our app is intuitive, easy-to-use and ensures that users are writing emails correctly and efficiently.”

Code in Color is the latest innovation from Precision Dialogue. Precision Dialogue’s cross-channel solutions utilize customer intelligence and insights to deliver informed business strategies focused on maximizing and optimizing customer experiences. Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive mutually beneficial relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnerships to position the company among the industry’s foremost customer-focused marketing firms.

"We are pleased to welcome Precision Dialogue’s Code in Color to ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president, platform and developer community.  “Together with companies like Precision Dialogue, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”

HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub.  Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

For a free 10-Day trial of Code in Color or to learn more visit HubExchange 

Kelly Canfield
Marketing Manager, Precision Dialogue
kelly.canfield@precisiondialogue.com
440.471.6166

Precision Dialogue is a vertically integrated customer engagement firm with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of integrated online and offline channels. Anchored by a focused vision and progressive history, the company has become a leading full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of consumer and business marketing. To learn more about Precision Dialogue, visit www.precisiondialogue.com

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