Asda scores with world cup drive-in
ASDA SCORES WITH WORLD CUP DRIVE-IN Live England matches to be screened in ASDA car parks With many World Cup games being played before breakfast, ASDA is set to turn its car parks in three stores from tarmac to terraces to allow England fans the chance to watch the team progress through to the World Cup finals. The stores in Dewsbury, Bristol Patchway and Gateshead will host 'drive- ins' giving customers the opportunity to watch the key England matches against Sweden, Argentina and Nigeria. In addition, terrace seating will be available for fans to soak up the match atmosphere. Nescafe rocket girls will hand out free coffee and serve fans with ASDA's very own 'Golden Balls' brand of cereal. And if a bowl of cereal is not in enough to build up fans' energy then they can try ASDA's 'Full Monty' breakfast for less than £3. Customers will not be 'Owen' anything to watch the games as entry is free. Richard Hodgson, ASDA's marketing director said: "Its going to bring a 'Sven-sational' atmosphere to our car parks and give customers who don't want to take their families to a pub the opportunity to stop for breakfast and watch the match!" -ends- Further Information: Clair Slater, ASDA Press Office 0113 241 7815 Out of hours, 0113 243 5435 Editors' Notes · A giant TV screen will be placed in the car park along with speakers for games on June 2nd, 7th and 12th; · Three stores to hold drive-ins are Dewsbury - West Yorkshire(store opens 20th May), Patchway - Bristol and Gateshead in the North East; · All other ASDA stores that don't have 'drive-ins' will have TV screens in the customer restaurant and around the store; · ASDA FM will be broadcasting live all the scores as and when they happen; · Colleagues will be creating the party atmosphere in store with face painting, Mexican waves and singing the national anthem; · Its 'Full Monty' £2.98 Breakfast consists of 3 slices of bacon, 3 sausages, baked beans, hash browns, mushrooms, tomato, 2 fried eggs, 1 slice of toast with butter; · ASDA has ordered 50% more video recorders, portable radios, radio alarm clocks and headphones to ensure that nobody misses any of the games; · For the fans that want a real taste of Japan - ASDA is selling its own breakfast sushi; · Colleagues in stores are already arranging shift swaps and booking holidays in preparation for the key England games. · ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/04/30/20020430BIT00860/wkr0001.doc http://www.waymaker.net/bitonline/2002/04/30/20020430BIT00860/wkr0002.pdf