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EX-COCA-COLA MARKETER TAKES MAXXIUM UK MARKETING CONTROLLER ROLE The UK's second largest spirits marketing and distribution company, Maxxium UK has appointed ex-Coca-Cola marketer, Martin Price as marketing controller for its cognac, bourbon, whisky and wine and champagne brands. Price, 36, takes responsibility for a team of six and will work in partnership with Maxxium UK's global brand owners to manage an advertising and promotions budget of £15 million for brands including The Famous Grouse, Rémy Martin and Whyte and Mackay. Reporting to marketing director, Huw Pennell, he also assumes a direct brand management role for Jim Beam bourbon and the Small Batch Bourbon Collection. Price said: "I am excited by the potential for growth in the spirits category as well as for our brands within it and look forward to bringing increased focus onto the consumer, using segmentation and occasionality analysis as part of Maxxium's brand building-led business strategy." Price joins Maxxium UK after four years as consumer marketing manager for Coca-Cola Eastern Europe, based in the Czech Republic. Prior to this he held UK consumer marketing positions with Unilever and Nestle. -2- Note to editors: Maxxium is a global marketing and distribution partnership of The Edrington Group, Rémy Martin, Jim Beam Brands and Vin and Sprit AB. Its UK portfolio includes: The Famous Grouse, Absolut, Rémy Martin, After Shock, Cointreau, Bols and Vladivar. ENDS For further information contact: Rachel Wood Communications manager Maxxium UK Ltd Tel 01786 430613 Email: rachel.wood@maxxium.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/08/19/20020819BIT00780/wkr0001.doc http://www.waymaker.net/bitonline/2002/08/19/20020819BIT00780/wkr0002.pdf