Forever Young: Aging Boomers Get Into the Picture
Forever Young: Aging Boomers Get Into the Picture Corbis© launches 46/64 catalogue What do Madonna, Tony Blair and Steve Redgrave all have in common? They're all baby boomers - a generation of people born between 1946 and 1964. Now, ordinary people from this extraordinary generation have been captured in a new catalogue from Corbis©, (www.corbis.com), the world's largest provider of digital images. Corbis has developed 46/64 to meet a specific market need for quality commercial images of this vibrant group of people aged 38 to 56, and the book is filled with rich, compelling photography that captures this age group in fresh, appropriate and unexpected settings and styles while celebrating the spirit of this unique group. David Harrigan, Corbis' newly appointed Director of Commercial Photography for Europe said: "The baby boomer generation is responsible for over 40 percent of UK consumer spending and they were also the first generation brought up with brand advertising -- so they're very media savvy. Marketers need to reach these people through campaigns that reflect them honestly. Our new collection features baby boomers working and playing, worrying and dreaming, and generally proving that lives rich in experience make for breathtaking images." 46/64 is the latest evidence of Corbis' commitment to providing creative professionals the highest quality images for commercial use and to being a trusted partner to help them find the right pictures for their needs. Earlier this year, Corbis issued the innovative Humans catalogue focusing on "real people" of all ages, and in March, the company hired Harrigan to be the director of commercial photography for Europe, Asia and the Middle East. Additionally, 46/64 also represents an unprecedented effort by Corbis to provide a personal look at the photographers who captured the boomer images. Corbis showcases the work of UK photographers including Pat Doyle, Annabel Williams and J Scott Faulkner with credit given inside the catalogue. As with several other photographers, Doyle also has a portfolio section specifically highlighting his work. "Corbis has so many brilliant photographers that we decided to pay homage to them in accompaniment with their 46/64 shots," said Harrigan. "Highlighting photographers is not the industry standard in stock catalogues but we feel this is a strong way to show our support and fondness for the talent we have." Divided into the sections "Mind," "Body," "Heart" and "Soul," the pictures in 46/64 help creative professionals find the right image for their needs, and to express their vision. The complete selection of 46/64 images is also available Online at a specially produced site accessible (www.corbis.com/46-64) that bridges the gap between traditional and digital catalogues by offering designers the flexibility to browse and license images directly online. - Ends - About Corbis© Corbis©- The Place for Pictures Onlinetm - is the definitive destination for photography and fine art in the digital age. With 65 million images - 2.1 million online - it is the leading provider of digital images to the creative professional markets, business and consumer markets. The private company is headquartered in Seattle, with offices in New York, London, Los Angeles and Paris, Hong Kong, Dusseldorf and other locations globally. For more information about Corbis and its products and services, call 020 7644 7400, Fax: 020 7644 7401, or visit the website at www.corbis.com. For further information, contact: Edelman PR Worldwide: Katie Pratt, 020 7344 1262, katie.pratt@edelman.com Corbis: Martin Ellis 020 7644 7401, martin.ellis@corbis.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/05/09/20020509BIT00100/wkr0001.doc http://www.waymaker.net/bitonline/2002/05/09/20020509BIT00100/wkr0002.pdf