Four-way pitch for Velvet Creative account

FOUR-WAY PITCH FOR VELVET CREATIVE ACCOUNT Clemmow Hornby Inge, Fallon, Publicis and incumbent Roose have been short-listed by SCA Hygiene Products (UK) Ltd to pitch for the company's £10 million Velvet toilet tissue account. The statutory review follows a successful four-your relationship with Roose-responsible for the Velvet brand's Mrs B campaign. The brand is the established number two in the toilet tissue sector with its Double Velvet and Quilted Velvet variants. Sally Barker, Category Director for SCA, comments: "We have a definitive plan for building upon the success of the Velvet brand in the UK and this helped influence our choice of short-listed agencies." Roose's other business with SCA, including Bodyform, remains unaffected. - ENDS - For further information please contact: Jason Weber Shandwick O'Donnell Tel 0207 841 5530 Email jodonnell@webershandwick.c om; Richard Weber Shandwick Ashton Tel 0207 841 5637 Email rashton@webershandwick.co m; ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/07/23/20020723BIT00260/wkr0001.doc http://www.waymaker.net/bitonline/2002/07/23/20020723BIT00260/wkr0002.pdf

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