Marketing Effectiveness Campaign

Marketing Effectiveness Campaign The Chartered Institute of Marketing (CIM) CIM's Marketing Effectiveness campaign starts October 2002 and will demonstrate how Marketing drives the economy by delivering corporate success. The campaign will highlight the contribution Marketing makes to competitiveness, sustainable growth and productivity. Marketing and a good understanding of consumers lie at the heart of any business, but the direct link between effective marketing and corporate success appears to be less well known. The campaign aims to address this issue and aims to move Marketing higher up the boardroom agenda. For more information visit www.cim.co.uk and click on the campaign logo. Below are the campaign press items, release dates and our contact details. Campaign Announcement - 24 September The campaign launches. The web site will be updated weekly unveiling new research material. Pepper & Rogers Group - 1 October US Marketing guru Don Peppers makes the case that senior Marketers need to take the lead in making their organisations more customer centric in order to fundamentally improve Marketing effectiveness. PA Consulting Group's new research - 2 October How Marketing can effectively drive the bottom line and is key to business success. CIM/The Rewards Group's annual survey of Marketing Rewards 2002/3 - 3 October Effective Marketing requires effective Marketers - What is a Marketing Manager really worth? PA Consulting Group's new research - 4 October A new 'value-based' approach unlocks the real value of Marketing and Marketers. Radio Interviews - 7 October David Wright from CIM, Peter Fisk from PA Consulting Group and Don Peppers from Peppers & Rogers Group will be available to discuss a variety of campaign issues. CIM research - 8 October CIM gives an overview of the essential skills for effective Marketers. CIM/Marketing Week present this year's Marketing Effectiveness Awards - 9 October This is an annual event that recognizes excellence in Marketing. There are a limited number of press invitations available. CIM/WiseMoney.com and Strategic -i's survey results - 10 October We take a look at those companies who secure profitable return on investment on website Marketing, highlighting the significantly differing results that are being achieved by those that understand the medium and those who are just playing with the online market. DTI UK online for business e-Marketing survey results - tbc UK online for business publishes the results of a new online survey and launches e-Marketing - a guide for business. CIM Research - 15 October What are the essential skills that enable Marketers to move across industry sectors? CIM and Mintel International's survey - 16 October We launch CIM's Marketing to Business online canon of knowledge by investigating B2B Marketing and identifying the most effective channels to market. PA Consulting Group's new research - 17 October We look at what is needed for high performance Marketing and the skills needed by high performance Marketers. Peppers & Rogers Group - 22 October US Marketing guru Don Peppers delivers his view on getting the most from Marketing assets in a "down economy". CIM's Survey - 23 October What do marketing managers think makes marketing effective and do CEOs and financial directors agree? CIM/Centrica Breakfast Forum - 24 October We debate the business case for Cause-Related Marketing. There are a limited number of press invitations available. Also Available: · Work/life balance for Marketers - survey results · Special report by Dr Phil Harris, CIM Board Trustee: How effective was the marketing of the Commonwealth Games? · CIM Autumn Marketing Trends Survey results · CIM/Innovators Group Innovation Survey results · CIM Branding Canon of Knowledge For more information, contact: SANDRA INGHAM (01628) 427306 sandraingham@cim.co.uk GRAHAM KENCH (01628) 427356 grahamkench@cim.co.uk CLARE WILLIAMS (01483) 283183 templemere@aol.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/09/18/20020918BIT00860/wkr0001.doc http://www.waymaker.net/bitonline/2002/09/18/20020918BIT00860/wkr0002.pdf