NASN BRINGS FULL SEASON, LIVE NASCAR ..
NASN BRINGS FULL SEASON, LIVE NASCAR WINSTON CUP SERIES COVERAGE TO UK AND IRELAND NASCAR Craftsman Truck Series 2003 Season Will Also Be Carried on NASN. (LOS ANGELES and LONDON) The National Association for Stock Car Auto Racing (NASCAR) and the North American Sports Network (NASN), the new American sports television channel, have partnered to bring the entire 2003 season of the NASCAR Winston Cup Series live to sports and racing fans, a first for the United Kingdom and Ireland. Additionally, the entire 2003 season of NASCAR Craftsman Truck Series will be carried on the digital television channel which is available in more than 7.5 million homes on Sky (satellite) and ntl:home (cable). Live coverage of the 2003 NASCAR season on NASN starts with the Budweiser Shootout on February 8, 2003 leading up to the 45th running of the Daytona 500 on Sunday, February 16th. "We're pleased to bring the live action and great competition of the NASCAR Winston Cup Series and NASCAR Craftsman Truck Series to our fans in the UK and Ireland. NASCAR's partnership with NASN helps us tap into an important motor sports market and provide additional exposure for our drivers, teams, tracks and sponsors," said Paul Brooks, vice president, broadcasting, NASCAR. "We are dedicated to bringing fans the best North American sports 24 hours a day, seven days a week, and our schedule is not complete without NASCAR," said Amory Schwarz, NASN chief operating officer. "NASN will broadcast the races live to ensure our viewers will enjoy the drama and excitement of NASCAR precisely as the action unfolds." NASCAR is the second most popular regular season sport on television in the United States and is broadcast in 24 languages to more than 100 countries worldwide, a testament to its growing popularity outside the United States. NASCAR races are the latest addition to NASN's ever-increasing offering of North American sports coverage. The channel announced during its December 2002 launch plans to broadcast events from NCAA basketball, NCAA football, Major League Baseball and the National Hockey League. More... Page 2/ NASN Brings Full Season, Live NASCAR Winston Cup Series Coverage to UK and Ireland NASCAR fans with Sky or ntl:home can add NASN to their existing channel line-up from just £9.99 (14.99) per month by calling 08708 50 30 30 or visiting nasn.com. NASN Background Information: NASN is a joint venture between Vulcan European Media Holdings and Setanta Sport. Setanta, who developed the channel concept, will operate the subscription service from their Dublin headquarters. Vulcan European Media Holdings, an affiliate of Vulcan Inc. and founded by investor Paul G. Allen, is the main financier behind NASN. The channel complements Allen's media and sports portfolio in the US, which includes the Seattle Seahawks National Football League (NFL) team and the Portland Trailblazers National Basketball Association (NBA) franchise. NASN also represents Vulcan's first major European media investment, tying in with the on-going development of The Hospital project in Central London. For additional information, please contact: James Maxton, Golin Harris, 020-7898-3364 or jmaxton@golinharris.com Carrie Gerlach, Anachel Communications, Inc., 001-1-310-546-9170 or carrie@anachel.com Jennifer Johnson, Anachel Communications, Inc. 001-1-310-546-9570 or jj@anachel.com Kate Davis, NASCAR Public Relations, 001-1-386-681-4197 or kdavis@nascar.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2003/02/05/20030205BIT01060/wkr0001.doc http://www.waymaker.net/bitonline/2003/02/05/20030205BIT01060/wkr0002.pdf