National Virgin Radio Listening Increases
National Virgin Radio listening increases Virgin Radio, the UK's only national commercial rock and contemporary music station has increased its listening time by 15%, bringing in 3% more new listeners to the station. With more listeners listening for longer, the national resurgence follows the introduction of a new schedule including a new breakfast show, a new drive-time show and a new daytime music formula: · Daryl Denham's Breakfast Show: 8% increase in listeners nationally · Sony Award Winning Pete & Geoff Drive-time Show: 15% increase in total listeners · No Repeat 9-5 Workday: 11% increase in daytime listening Paul Jackson Programme Director said: "This is a great result for Virgin Radio and an early endorsement of all the changes we've made over the last four months. This gives us a stable base on which to build listenership across the summer. No Repeat 9-5 has struck a chord with our daytime audience, Daryl Denham is building a loyal following at breakfast and Pete & Geoff have revitalised our drive-time show." Virgin Radio Summer Highlights · Release of the Go England music single, written by Daryl Denham in support of England's World Cup Campaign. · The hugely popular "agony uncle" Jezza joins Virgin from 1st July with his own brand of irreverent chat. For further information contact Russell Crouch PR Manager Virgin Radio Tel: 020 7432 3317 e-mail: russell.crouch@virginradio.co.uk ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/05/09/20020509BIT00150/wkr0001.doc http://www.waymaker.net/bitonline/2002/05/09/20020509BIT00150/wkr0002.pdf