RECKITT BENCKISER SELECTS E-CENTIVES TO BUILD DIRECT CONSUMER RELATIONSHIPS ACROSS MULTIPLE BRANDS & COUNTRIES

RECKITT BENCKISER SELECTS E-CENTIVES TO BUILD DIRECT CONSUMER RELATIONSHIPS ACROSS MULTIPLE BRANDS & COUNTRIES World's No. 1 Household Cleaning Products Company* Deploys e-centives' Comprehensive Interactive Marketing Platform e-centives, Inc. (SWX: ECEN), a leading provider of interactive marketing technologies and services, today announced that Reckitt Benckiser, the world's number one household cleaning products company* with leading global brands such as LYSOL® and WOOLITE®, has chosen to use e-centives' technology platform and services to build and manage relationships with consumers in the U.S. and U.K. e-centives provides a complete interactive marketing platform that enables fast moving consumer goods manufacturers to build a database of their consumers, establish direct relationships with them through personalised email communications, influence their purchase behaviour with targeted and individually trackable promotional offers, and gain ongoing and deep insights about those consumers. For Reckitt Benckiser, e-centives offers a unified platform that integrates an advanced set of interconnected direct marketing technologies, providing a single source to meet their business objectives. To optimise the effectiveness of their new programme, e- centives also provides a range of professional services in the areas of strategic consulting, campaign management, online customer acquisition, creative services, and analytics. Using e-centives' solutions, Reckitt Benckiser will now be able to: · cost-effectively build relationships with existing consumers and prospects · understand how their brands fit into consumers' lives · communicate directly with them in more personalised ways · motivate purchase intent and frequency through relevant and targeted offers · track effectiveness of campaigns "We were looking for vendors that could execute our very sophisticated programmes. The one area of concern was the necessity to use multiple vendors and platforms in order to implement them. With the acquisition of BrightStreet and its integration with e-centives' e-mail, reporting and data warehousing platforms, we can now work with one resource and get a consolidated view of our consumers", said Lorenzo Delpani, Reckitt Benckiser's Chief e-Business Officer and CGD of New Initiatives. e- centives not only provided the broad range of technologies we needed, but also the breadth of services to manage a successful programme. The e- centives team is much further ahead in this field that anyone we have come across." * excluding laundry detergents e-centives will provide a comprehensive array of technologies and marketing services to Reckitt Benckiser, including: · building, hosting and managing multiple brand Web sites, user registrations and data-collection · developing and delivering personalised consumer email newsletters and offers · tracking and collecting all vital data across multiple customer interactions and communications · reporting and analysing the effectiveness of campaigns, down to a user-by-user basis. Reckitt Benckiser's programme includes development and delivery of its "HomeSolutionsNews" email newsletter, which brings together many of their leading global brands across multiple product categories and countries. These include Lysol®, in the U.S. and Finish®, in the U.K. The HomeSolutionsNews email is designed to help consumers with their household tasks by providing valuable savings through coupons, _______________________________ sweepstakes and samples, combined with tips and advice through articles and information related to home care. Kamran Amjadi, e-centives' Chairman and CEO, added, "We are very excited to be selected by Reckitt Benckiser and provide them with the market's only fully integrated solution that combines email, targeted promotions, surveys, data tracking and reporting all available from one single vendor. Our tried and tested technologies are the result of over five years of development and millions of dollars of investment. We also have strong intellectual property rights associated with our technologies that provide extensive protection to our clients. Our goal is to provide the most sophisticated and complete system for fast moving consumer goods manufacturers to acquire and retain their consumers while building brand equity through more innovative ways." ENDS About e-centives, Inc. e-centives, Inc. is a leading provider of interactive marketing technologies and services. The company was founded in 1996 and has established relationships with companies across a broad range of industries including the Internet (portals and destination sites), retail, banking, insurance, and telecommunications. Clients include AT&T, Washingtonpost.com, iVillage.com, Dell and Vizzavi. Headquartered in Bethesda, MD, with offices in San Francisco, New York and London, e- centives, Inc. is traded on the SWX New Market under the symbol "ECEN". Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, e-centives cautions investors that any forward- looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, e-centives forecasts of revenue growth, membership growth, and EBITDA are forward looking in nature, and could differ materially from current expectations. e-centives' future results may be impacted by factors such as technological changes, market acceptance of the company's services, and competitive market pressures. e-centives' future results also may be impacted by other risk factors listed in its prospectuses dated October 2, 2000, July 3, 2001 and November 21, 2001 and Forms 10-K and 10-Q filed with the Securities and Exchange Commission. By making these forward-looking statements, e- centives undertakes no obligation or intention to update these statements after the date of this release. # # # Contact: In the UK: David Pincott/Lis Walton Pirate Communications 020 7760 7052/7054 david@piratecomms.com / lis@piratecomms.com In the U.S: David Samuels (investor queries) Jamie Bass (media queries) e-centives, Inc. e-centives, Inc. +1.240.333.6254 +1.240.333.6172 dsamuels@e-centives.com jbass@e-centives.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/03/13/20020313BIT01190/wkr0001.doc http://www.waymaker.net/bitonline/2002/03/13/20020313BIT01190/wkr0002.pdf