THE NICORETTE QUIT & RUN CHALLENGE HITS LEEDS

THE NICORETTE QUIT & RUN CHALLENGE HITS LEEDS Ex-smoker Rory Coleman isn't one to sit back and take it easy - he's in the midst of the Nicorette* QUIT and Run challenge, running the length of England to visit Premiership football stadiums, in aid of the charity QUIT, which helps smokers through the process of stopping smoking. Rory started his run at Southampton on Friday 29th March and will be running through Leeds on 23rd April. Quitting smoking is not easy - however, research has shown that using nicotine replacement therapy, including Nicorette, to help you quit, doubles the chances of success compared to willpower alone.1 Rory, having himself smoked for nine years, understands the power of the nicotine addiction and the health benefits of stopping, commenting, "Over the years since quitting smoking I have realised just how anti- social it is and how addicted many people are to nicotine. I hope that people are inspired by the QUIT and Run Challenge and feel that they can quit smoking and start a new, healthier lifestyle." The Nicorette QUIT and Run Challenge is no small feat but Rory is used to a challenge. In the last seven years Rory has taken part in no less than 314 races, totalling over 10,000 miles! Surprising statistics when you consider that 40 year old Rory smoked for 9 years of his life. He's a shining example of the life changing effect of quitting smoking and Steve Crone, Chief executive of QUIT, believes that people can learn from his experiences. "We are so pleased that Rory has chosen to support QUIT and we hope that people will take inspiration from him. Rory can show those who want to quit that it is possible if people are given appropriate motivation and support." Rory's Challenge continues with visits to, Sunderland and Newcastle, all before the 27th April! References 1 Silagy, C. et al. "Nicotine replacement therapy for smoking cessation (Cochrane Review)." The Cochrane Library, issue 4, 2001 - ENDS - *Helps you stop smoking. Requires willpower. Contains nicotine. Always read the label. The following Nicorette products are available: · Nicorette Nasal Spray - appropriate for heavy smokers requiring rapid craving relief · Nicorette Gum - flexible dosing of nicotine allowing control of cravings for a cigarette · Nicorette Patch - simple and discreet delivery of a controlled dose of nicotine suitable for those who do not want to be reminded about smoking · Nicorette Inhalator - addresses both the physical and behavioural aspects of smoking and is suitable for those who miss the hand to mouth action of smoking · Nicorette Microtab - discreet tablet which slowly dissolves under the tongue formulated for those who do not want to draw attention to their quit attempt For further information, photos or to arrange and interview please contact Abby Webster or Siân Boisseau on 020 7313 6300 or e-mail abby.webster@shirehall.co.uk or sian.boisseau@shirehall.co.uk ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/04/16/20020416BIT00270/wkr0001.doc http://www.waymaker.net/bitonline/2002/04/16/20020416BIT00270/wkr0002.pdf