Waymaker introduces new list management service

WAYMAKER INTRODUCES NEW LIST MANAGEMENT SERVICE Waymaker has today announced the launch of a new List Management service, offering companies access to their market leading database of media contacts (incorporating Mediadisk). The service has been developed to meet the changing business needs of PR, Marketing and Investor Relations professionals by providing a flexible and customised list service. Companies using the List Management service can also use Waymaker Publish the news distribution facility, making press release circulation quicker and more cost-effective. Clients can utilise Waymaker's extensive database via specific one-off lists or a full list management service, providing a cost-effective and easy way to ensure their target media lists are always accurate and up to date. By running searches specific to individual campaign needs, Waymaker enables clients to have access to up to date targeted media lists, therefore maximising the opportunities for subsequent press coverage. Andy Rothery, Vice President of Sales at Waymaker states "The introduction of the List Management service provides an effective way for companies to identify their target media without having to research and compile the lists themselves, which often proves to be a very time consuming and laborious task. Waymaker can assist by compiling new lists or updating managed lists as well as distributing press releases so that clients can focus on other campaign activities". For further information on Waymaker's List Management Service please contact Shelley Lovesay by email shelley.lovesay@waymaker.co.uk or visit our website at www.waymaker.co.uk NOTES TO EDITORS About Waymaker Waymaker was formed through the merger of UK based Media Information (incorporating Mediadisk) and BIT of Sweden. Combined, the two companies offer more than 30 years experience in communications support, providing PR, Marketing and Investor Relations professionals with integrated solutions. The Waymaker solution includes: Select which enables clients to identify target groups through a choice of access options - online, desktop, CD- ROM, printed directories and list management; Publish allowing clients to publish their information by email, fax and a comprehensive wire service - as well as directly to their own home page via Waymaker's website; Collect which enables clients to collate the results from the exposure of the press releases, launches, reports and other information through presentation tools, coverage reports and archiving systems and Analyse - clients can then evaluate the results of the information published by producing in-depth analytical reports. With over 230 employees, Waymaker has offices in the UK, Sweden, Norway, Finland, Denmark and Germany. Swedish based Observer AB, Waymaker's parent company has operations in 13 countries in Western Europe and the US, employs 2700 staff and is quoted on the O-list of the OM Stockholm Stock Exchange. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/03/21/20020321BIT01210/wkr0001.doc http://www.waymaker.net/bitonline/2002/03/21/20020321BIT01210/wkr0002.pdf