Willings Press Guide 2002 is launched

Willings Press Guide 2002 is Launched The launch of the 128th Edition of Willings Press Guide is set to reinforce its long-standing reputation as the industry's 'press bible'. Packed with the latest information on journalists and publications, the directory has been further enhanced by the introduction of a new section dedicated to electronic magazines and email newsletters. Helen Buckhurst, Vice President of Select at Waymaker, Publisher of Willings comments "'The emergence of E-PR has provided PR and Marketing professionals with a much wider range of media and individual publications to target and it has now developed into an integral part of corporate communications. The introduction of the Electronic Magazines section as well as the increasing number of email and website addresses available in Willings, will enable users to benefit from direct communication with their target audiences". Willings Press Guide details over 50,000 media contacts in over 200 countries, making it an ideal business tool for campaign research and planning. Available in the traditional printed format, users can also access Willings on the Internet - providing instant access regardless of location. More.. ..Cont'd For further information on Willings Press Guide or Waymaker please contact Shelley Lovesay at shelley.lovesay@waymaker.co.uk or visit our website at www.waymaker.co.uk NOTES TO EDITORS About Willings Press Guide Willings Press Guide is firmly established as the most accurate, comprehensive and up-to-date media guide currently available. It gives complete at-a-glance access to the world's media. And with the 128th Edition there are full and unique details on the UK and international print media: national & regional newspapers, magazines, periodicals, electronic magazines, publishers, specialist titles and broadcasting. Listing over 50,000 entries, Willings is published by Waymaker as two printed volumes and an online version via the Internet. It enables users to search, locate and examine publications within the UK and in over 200 countries internationally - essential for everyone involved in advertising, public relations, marketing, publishing or information research. Every detail on each entry has been meticulously researched, checked and updated by our dedicated research team, to ensure that clients will be making informed media decisions with the best information available. The essential reference when you need: Publisher details; PR targets; Advertising data; Editorial opportunities; Promotional opportunities; Research leads; Sales prospects; Broadcast media information; Advertising value equivalents More.. ..Cont'd Willings Press Guide Listings include: Publication Title; Publisher; Personnel; Contact Details; Email and Website Addresses; Circulation Data (with audited figures when available); Frequency of Publication; Summary of Content; Target Audience; Advertising Rates; Copy Deadlines; Mechanical Production Data; Cover Price and Subscription Rates; Language (International Publications), ISSN www.willingspress.com About Waymaker Waymaker was formed through the merger of UK based Media Information (incorporating Mediadisk) and BIT of Sweden. Combined, the two companies offer more than 30 years experience in communications support, providing PR, Marketing and Investor Relations professionals with integrated solutions. The Waymaker solution includes: Select which enables clients to identify target groups through a choice of access options - online, desktop, CD- ROM, printed directories and list management; Publish allowing clients to publish their information by email, fax and a comprehensive wire service - as well as directly to their own home page via Waymaker's website; Collect which enables clients to collate the results from the exposure of the press releases, launches, reports and other information through presentation tools, coverage reports and archiving systems and Analyse - clients can then evaluate the results of the information published by producing in-depth analytical reports. With over 230 employees, Waymaker has offices in the UK, Sweden, Norway, Finland and Germany. Swedish based Observer AB, Waymaker's parent company has operations in 13 countries in Western Europe and the US, employs 2700 staff and is quoted on the O-list of the OM Stockholm Stock Exchange. ENDS ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/02/26/20020226BIT01010/wkr0001.doc http://www.waymaker.net/bitonline/2002/02/26/20020226BIT01010/wkr0002.pdf