"You Sir Have Got Yourself A Nodding, Talking, Financially Rewarding Living Dog"
"YOU SIR HAVE GOT YOURSELF A NODDING, TALKING, FINANCIALLY REWARDING LIVING DOG" CHURCHILL NODDING DOG IN NEW TV AD CAMPAIGN Churchill Insurance has created a new series of TV advertisements. Vic Reeves and Bob Mortimer feature once again as the voices but this time they are joined by Bobby Davro in one of the 30-second adverts. The new series of commercials will be rolled out over the next few weeks. For the first time, the advertising campaign will feature other Churchill branded products from the range, as well as car and home ads. Fans of the friendly Churchill nodding dog can now see him Buster Keaton style in a home ad, on holiday with a 15 foot Burmese python and doing his own rendition of Cliff Richard's hit song Living Doll: " . . . a nodding, talking, financially rewarding living dog". Marie-Ange Bouchard, Marketing Director at Churchill Insurance said: ''We have enjoyed tremendous success with the Churchill nodding dog and wanted to keep him in the leading role in our television campaign. I am sure that the new adverts will be very popular with the viewers. The nodding dog fans will especially enjoy seeing him in adventures in new locations, as well as in his familiar place in the back of the car." The seven commercials were created and produced by Elliot Borra Perlmutter and directed by Peter Truckell through Big Bang Productions. - ENDS - For more information please contact: Marie Dyne Beverley Aujla/Georgina Dunlop PR Executive, Churchill Lansons Communications 020 8313 5830 020 7294 3683/ 020 7294 3693 pressoffice@churchill.com beverleya@lansons.com/ georginad@lansons.com Churchill Insurance Group plc Churchill, the UK's 5th largest general insurer*, is part of the Credit Suisse Group, one of the world's leading global financial services companies with current assets under management of over £615 billion and 80,000 staff worldwide. The Churchill Group, which includes NIG (National Insurance and Guarantee), Devitt Insurance Services Limited and Inter Group Insurance Services, has a customer base of 7 million and 7,000 staff. Strong strategic alliances with blue chip companies such as Prudential, Nationwide Building Society, AMP Pearl, Lloyds TSB, Alliance & Leicester, Standard Life Bank, The Co-operative Bank and United Friendly have positioned Churchill as the industry's leading outsourcing company. Churchill is now represented on 10 of the UK's largest personal lines broker panels. Churchill has been recognised by the Sunday Times as one of the 100 Best Companies to Work For and has achieved awards and accreditation for: Best Internet Motor Insurance Provider - Your Money Direct Awards Best Direct Motor Insurance Provider - Your Money Direct Awards Best Direct Travel Insurance Provider - Your Money Direct Awards Britains Top Employers - Corporate Research Foundation Human Resources Excellence Award for Employee Training and Development Investor in People ISO 9002 Quality Accreditation Crystal Mark for Plain English Churchill can be visited on the net at - www.churchill.com * excluding international business ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/22002/04/29/20020429BIT00750/wkr0001.doc http://www.waymaker.net/bitonline/22002/04/29/20020429BIT00750/wkr0002.pdf