PRETZEL CRISPS® STACKS UP IN THE FIGHT AGAINST BREAST CANCER
Snack Factory’s Pretzel Crisps® Partners with Susan G. Komen for the Cure® to Help Raise Awareness and Fund a Cure for Breast Cancer
PRINCETON, NJ – September 20, 2011 – Snack Factory is proud to join the fight against breast cancer by becoming an official partner of Susan G. Komen for the Cure®, the leading non-profit organization in the fight against breast cancer. For over 25 years, Susan G. Komen has been the global proponent of the breast cancer movement and has invested more than $1.9 billion towards research and life-saving community programs. This year, Pretzel Crisps®, the low calorie, flat-baked pretzel cracker, will be sporting the pink ribbon on its 14 ounce Pretzel Crisps packaging to help raise awareness and donations for Komen. From June 2011 through May 2012, Snack Factory will donate a minimum of $100,000 to the organization.
“We are honored to be a part of the outstanding group of individuals and companies across the country and throughout the world that have helped Susan G. Komen for the Cure continue its fight to save lives and protect others against this devastating disease,” said Perry Abbenante, Vice President of Marketing for Pretzel Crisps. “We hope our efforts help move the organization one step closer to finding a cure and creating a world without breast cancer.”
Inspired by the company’s partnership with Komen, Snack Factory employees have also formed local market teams that will compete against each other to raise additional funds for the cause. These supplementary donations will be raised during the month of October through the website Crowdrise.com, to help encourage others to fundraise and donate to the cause. All the money raised will be sent directly to Komen.
The specially marked 14 ounce Pretzel Crisps bags are available for a limited time in the deli section of select retailers nationwide. To learn how to get involved in events and races in your community or to donate to Komen, log onto www.komen.org or visit www.pretzelcrisps.com.
Contact:
Jessica Harris
Pretzel Crisps
609.613.0715
About Snack Factory
Based in Princeton, New Jersey, Snack Factory was founded in 2004 by snack food pioneers Sara and Warren Wilson. From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992). Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®. For more information, please visit pretzelcrisps.com or become a fan at www.facebook.com/pretzelcrisps. Pretzel Crisps®. Rethink your pretzel!
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
Tags: