More businesses seek short-term profits for long-term survival
As financial markets veer wildly around the globe, minute-by-minute, companies now struggle to maintain the cash reserves necessary to keep their doors open. However, options to do so are rapidly narrowing. Attracting sources of new venture capital can be a difficult task. Access to new credit is also equally difficult.All of this makes the ability to pinpoint prices for goods and services that result in more robust profit margins – right now – all the more important. But a quick-fix approach to boosting sales may not be the ideal solution in the long run.“When it comes to pricing,