Canadian supermarket chain Sobeys expands its Pricer Plaza installation
After a successful first wave of 50 stores, Sobeys takes the next step and enters into an agreement with Pricer’s partner, JRTech Solutions, for an expected deployment of 5 million electronic shelf labels across Canada at an expected order value of 485 MSEK.The initial order from Sobeys for deployment of ESLs in 50 of its stores, that was communicated in June 2024 as an order from a large Tier 1 North American grocery retailer, was the first large-scale full-store deployment of four-color labels in North America. Sobeys is one of the largest grocery chains in North America with over 1500