European retailer cooperative enters framework agreement with Pricer

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Pricer AB has entered a framework agreement for three years with a leading European grocery cooperative.

Pricer’s long-term customer, a leading European retailer cooperative, is renewing its trust in Pricer’s scalable in-store communication solution based on electronic shelf labels (ESL). The framework agreement with this retailer, with approximately 800 independent supermarkets, runs for three years and includes the deployment of Pricer’s electronic shelf labels. Although there are no minimum commitments for volumes or values under the agreement, the intention of the customer is to make installations during the coming three years at an estimated value of 300 MSEK.

“We are delighted by the renewed trust from this long-term customer. The quality of our solution, the responsiveness from the whole Pricer team and the close relationship with the customer have formed the basis for this mutual trust,” says Mats Arnehall, Head of Region Europe at Pricer.

The customer started off with Pricer’s segment labels several years ago to ensure price automation in the stores. Today, the new generation ESLs with Pricer Instant flash, with real-time functionality, enables the stores to save both time and money when used for tasks such as picking of online orders in store, a service that has increased tremendously since the pandemic, or shelf replenishment. The information page of the labels also contributes to increased control of stock data and simplified inventory checks.

Orders under this framework agreement will be included in Pricer’s order intake for the quarter in which they are received.

For further information, please contact:

Mats Arnehall, Head of Region Europe, +46 70 8108084

Magnus Larsson, Acting CEO, +46 704 316851

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit