Interim Report January - June 2005

• Increased net sales of SEK 103.3M (88.3), up 17 per cent • Result after tax SEK -22.6M (-21.1) • Loss per share of SEK -0.04 (-0.05) • Improved orders received to SEK 190.1M (111.3), up 71 per cent • Strengthened gross margin to 22 (14) per cent • Deteriorated operating result of SEK -28.9M (-21.7), down 33 per cent • Liquid funds of SEK 130.8M (85.4) • Rights issue completed, contributing more than SEK 90M to Pricer • Agreement with Carrefour France for deliveries of SEK 110M • Socamil, part of the Leclerc group, selects Pricer’s ESL system • Pricer’s expansion in Japan continues • Pricer applies IFRS from 2005 Significant events after the end of the period • Carrefour Italy selects Pricer to supply ESL solution For further information, please contact: Jan Forssjö, President and CEO, Pricer AB +46 8 505 582 00

About Us

Pricer AB is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on the NASDAQ Stockholm, Small Cap. For further information, please visit www.pricer.com

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