Interim Report January - June 2005

• Increased net sales of SEK 103.3M (88.3), up 17 per cent • Result after tax SEK -22.6M (-21.1) • Loss per share of SEK -0.04 (-0.05) • Improved orders received to SEK 190.1M (111.3), up 71 per cent • Strengthened gross margin to 22 (14) per cent • Deteriorated operating result of SEK -28.9M (-21.7), down 33 per cent • Liquid funds of SEK 130.8M (85.4) • Rights issue completed, contributing more than SEK 90M to Pricer • Agreement with Carrefour France for deliveries of SEK 110M • Socamil, part of the Leclerc group, selects Pricer’s ESL system • Pricer’s expansion in Japan continues • Pricer applies IFRS from 2005 Significant events after the end of the period • Carrefour Italy selects Pricer to supply ESL solution For further information, please contact: Jan Forssjö, President and CEO, Pricer AB +46 8 505 582 00

About Us

Pricer AB is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on the NASDAQ Stockholm, Small Cap. For further information, please visit


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