Ishida has placed an additional order for Pricer€s ESL System valued to a minimum of 1,3 MUSD

ISHIDA HAS PLACED AN ADDITIONAL ORDER FOR PRICER'S ESL SYSTEM VALUED TO A MINIMUM OF 1,3 MUSD Pricer's partner in Japan, Ishida, has placed an additional order valued to a minimum of 1,3 MUSD for deliveries of Pricer's ESL System to the Japanese market. Deliveries will occur continuously up until March 2002. For further information, please contact: Thomas Landberg, President and CEO, Pricer AB +46 (0) 18 -18 81 00 Pricer AB (publ) was founded in 1991 in the city of Uppsala, Sweden. In only a few years, it has built a leading position in the market of electronic display and information systems for the retail industry. Pricer offers electronic information systems that increase consumer value and improve the profitability of retailers and their suppliers. Pricer works with competent partners that offer the customer a totally integrated solution together with the complementary products, applications and services offered by the partners. The Pricer share is listed on the O-list of OM Stockholm Stock Exchange. Please also visit Pricer's web site at www.pricer.se. It is also possible to register there and automatically receive all press releases via e-mail. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/03/09/20000309BIT00220/bit0001.doc http://www.bit.se/bitonline/2000/03/09/20000309BIT00220/bit0002.pdf