Pricer in SEK 5M roll-out of Grand Frais

Pricer has been chosen for a full roll-out of ESL systems by the French retailer Grand Frais. The order value of the 35 stores is SEK 5M and the installations will be made during 2005. Grand Frais is chain of small concept stores, often centrally located, specializing in fresh food such as fruit, vegetables and meat. “Once again, we faced serious competition from all major ESL players which included pilot and proof of concept. The price flexibility along with reallocation of their labour were the business drivers for the full roll out,” says Charles Jackson, Vice President Sales and Marketing, Pricer AB, adding, “it just became obvious that ESLs could improve their bottom line and their service levels.” For further information, please contact: Jan Forssjö, President and CEO, Pricer AB: +46 8 505 582 00