RIGHTS ISSUE CONTRIBUTES ABOUT SEK 90M

• NEW SHARE ISSUE WITH RIGHT OF PREFERENCE FOR THE SHAREHOLDERS WILL RAISE SEK 93M, BEFORE ISSUE CHARGES • THE ISSUE IS GUARANTEED TO 100 PER CENT BY THE COMPANY’S LARGEST SHAREHOLDERS AND THROUGH AGREEMENTS • ANNUAL GENERAL MEETING ON APRIL 15, 2005 Pricer implements rights issue On February 17, 2005, the Board of Directors of Pricer AB (Pricer) decided on an issue of series B shares with a right of preference for the company’s shareholders. The issue is subject to the approval of the Annual General Meeting on April 15, 2005. The issue will raise SEK 93M before issue charges. The issue leads to an increase of the share capital of not more than SEK 18,681,161.30 through an issue of not more than 186,811,613 series B shares in the company. Pledges to subscribe with the support of right of preference and guarantees have been obtained which means that 100 per cent of the issue is guaranteed. Terms and conditions in summary Every full three (3) series A or B shares give the right to subscribe for one (1) new series B share. The issue price is SEK 0.50 per share. Background According to Pricer, the market trend remains positive, with an increase in the total installed base and more solid interest from several major retail chains. The development of a market for ESL systems has come so far that the Board of Directors believes that the market is now established. Evaluations and negotiations with a number of retail chains are continuously ongoing. Irrespective of the significant volume increase having occurred during 2004, and which is expected to continue during 2005, insufficient margins are obtained to generate positive cash flow and positive result during the nearest quarters. To strengthen the cash situation of Pricer and secure the financial position of the company during this period and for the continued operation and expansion the Board of Directors has decided on a capital contribution through this rights issue. With this base Pricer is also financially strengthened to exploit strategic opportunities in the market place. Subscription pledges and guarantees A few of the company’s largest shareholders, Grimaldi Industri AB and Sverre Hollie, have pledged to subscribe for their share of the issue, equivalent to approximately 16 per cent of the rights issue. They have also guaranteed that they will subscribe for additional shares. In addition Alted AB, SEB Private Bank and Martin Bjäringer have guaranteed the remainder of the rights issue. 100 per cent of the rights issue is therefore guaranteed through issued subscription pledges and guarantees. A settlement amounting to about SEK 7.8M, equivalent to 10 per cent of the guaranteed amount will be paid to the guarantors in the form of newly issued shares, however, only on the portion exceeding what follows their existing holdings. These shares are not included in the 186,811,613 newly issued shares in the afore mentioned rights issue, but will be handled in a separate new share issue without right of preference. The subscription price will be in the level of the market price in connection with the subscription period for the rights issue. Time table for the rights issue • Decision for the rights issue: February 17, 2005 • Annual General Meeting: April 15, 2005 • Last day for trading the share including right to participate in the issue: April 18, 2005 • First day for trading the share excluding right to participate in the issue: April 19, 2005 • Record day for preferential right: April 20, 2005 • The Offering Memorandum published: April 20, 2005 • Trading in warrants: April 25 – May 4, 2005 • Subscription period: April 25 – May 10, 2005 • Subscription of shares will be made through simultaneous cash payment during the subscription period. For further information, please contact: Jan Forssjö, President and CEO, Pricer AB (publ): +46 8 505 582 00 Salvatore Grimaldi, Chairman of Pricer AB (publ): +46 8 505 044 10