Summary of speech by the President at the Annual General Meeting in Pricer AB April 15, 2005

Jan Forssjö, President of Pricer AB, gave a speech at the Annual General Meeting today. The presentation encompassed the past year as well as strategies for the future. First quarter developments for 2005 were commented by Jan Forssjö: ”Due to the rights issue, I would like to take the opportunity to comment on developments so far this year. The Q1 report for January-March 2005 is not available for another few weeks when reporting will be completed. However, I can note that the year, from a sales perspective, has started with revenue significantly higher than the same period last year but with a lower order intake. Regarding to order intake we received the significant order for almost 100 MSEK from Carrefour last year and we have not yet been able to beat that this year. Regarding Japan we are continuing our work according to the large frame order from our Japanese partner Ishida, which concerns minimum deliveries until 2007 and with minimum quantities per year. These quantities are measured from April 1 until March 31 every year. Thanks to the generally good achievements during 2004 and especially to the Ito-Yokado roll-out, Ishida has already reached the early fall levels for 2004/2005. This means that during the end of 2004 and the beginning of 2005 we received additional orders from Ishida. During the second and third quarter of 2005 Ishida will call off from the frame order until the level for 2005/2006 is reached and thereafter order from outside the frame order. The demand for ESL systems in Japan is increasing steadily. In Europe we have during the past quarter communicated that we have obtained an order from Carrefour in Spain amounting to 15 MSEK for 9 hypermarkets and that we have received an order from Grand Frais in France. Negotiations for other business are ongoing. In the US, pilot installations have begun with an IBM customer. The customer is pleased with progression of the installations. We are expecting an important decision on deliveries after a evaluation period of the system. In order to meet the market growth the organization has increased, impacting expense levels and thereby the result. In summary, revenue for the first quarter is stronger compared to the same period last year, however, the result for the quarter will be weaker. Pricer’s internal goals for the year are maintained and we are confident for the future. For further information, please contact: Jan Forssjö, President, Pricer AB: +46 8-505 582 00