French Discount Grocery Banner to Roll Out Pricer’s Electronic Shelf Solution
A leading French discount grocery banner together with its partner has selected Pricer to roll out its electronic shelf-edge solution in over 60 supermarkets across France. This is a new customer win for Pricer. This also represents a vertical in retail, discount grocery, which is new both to Pricer and the industry. Discount grocery as a vertical is transforming to an optimized pricing strategy, a transition supported by in-store automation and active pricing capabilities. This combination makes the discount grocery of tomorrow an attractive segment for large electronic shelf labels.