Principle Enjoys Sports Event Signage Success
Principle has enhanced its reputation as one of the UK’s leading sports event branding companies by completing a series of high-profile projects during 2013, including the Formula 1 Santander British Grand Prix and the Hertz Motorcycle British Grand Prix (MotoGP).
Principle has enhanced its reputation as one of the UK’s leading sports event branding companies by completing a series of high-profile projects during 2013, including the Formula 1 Santander British Grand Prix and the Hertz Motorcycle British Grand Prix (MotoGP).
Our experienced team provides a wide range of on-site branding services and helps to transform the appearance of sports venues to showcase the sponsors’ logos, both to spectators and television audiences around the world.
We design, manufacture and install high-quality events signage and graphics, ranging from trackside advertising boards and grandstand fascias to press conference backdrops and hospitality suite branding, using our tried and tested project management system.
Principle’s team also supply directional, information and safety signage to help improve the visitor experience at events, as well as handling small but significant branding details such as graphics featuring sponsors’ logos for presentation podiums, touch-line flags, long jump take-off boards and hurdles.
Event projects which Principle has completed, provided signage solutions for, or are contracted to work on this year, include:
March
European Athletics Indoor Championships, Gothenburg
Adidas Half Marathon
FIA European Rallycross Championship (all 9 rounds from March to September)
April
FIA World Endurance Championship, 6 Hours of Silverstone
May
British F3/GT Championships, Silverstone Circuit round
June
Formula 1 Santander British Grand Prix
Blancpain Endurance Series, Round 2
European Athletics Team Championships
July
Silverstone Classic Motor Racing Festival
Formula Student
August
Eni Superbike FIM World Championship, Race 9
Ford Fair
September
Hertz Motorcycle British Grand Prix (MotoGP)
Trax: The Ultimate Performance Car Event
Britcar 1000K
Dunlop MSA British Touring Car Championship, Round 9
October
MCE Insurance British Superbike Championship, Silverstone Grand Prix
Heineken Cup and Amlin Challenge Cup (Rounds 1 and 2)
November
London to Brighton Veteran Car Run
December
20th SPAR European Cross Country Championships, Belgrade
Heineken Cup and Amlin Challenge Cup (Rounds 3 and 4)
For media information please contact Jenny Green at Smart Arts on 01484 685544 or email jenny@smartarts.co.uk.
Principle is a multinational brand implementation company headquartered in Huddersfield UK and Knoxville USA with global offices in Germany, Brazil, France, China and India.
Through their unique global supply network, Principle 360™, Principle operate in over 60 countries to achieve consistency of brand standards for client worldwide.
The company provide a range of services including global brand implementation, wayfinding signage, event graphics, secure environments, architecture and design, workplace solutions and brand finance.
For more information on Principle visit the website here.
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