Print-on-Demand Solution Integrates with Marketo Platform
PrintingForLess.com Expands Leadership of Tactile Marketing Automation Category
Livingston, MT—April 29, 2014—PrintingForLess.com (PFL), the nation's first e-commerce commercial printer, is excited to announce a first-of-its-kind print on demand integration with the Marketo customer engagement platform. Using PFLlink, clients can send tactile marketing materials such as direct mail, Every Door Direct Mail, postcards, promotional items, and corporate gifts with the same ease as sending an email.
This integration positions PFL as a leader in Tactile Marketing Automation (TMA). With the most extensive selection of tactile products and full access to PFL capabilities, clients can send a single customized piece to an important client or tens of thousands to the prospects that need a push. FedEx and USPS tracking alerts are fed back into the Marketo platform notifying sales teams when the item is delivered. This allows sales functions to make more relevant, timely follow-up calls, accelerating the sales cycle. Tactile Marketing Automation transforms the customer experience — delivering more win-ready leads and driving revenue.
"PFLlink allows users to execute true multi-channel marketing by activating the send of tactile items based on rules and triggers prompted by customer behaviors within the Marketo platform," explains PFL CEO Andrew Field. "Clients can get the most out of the Marketo platform when they combine high-impact tactile pieces with digital marketing to increase sales effectiveness, conversion, retention, and engagement metrics.”
PFLlink is part of the Marketo LaunchPoint ecosystem that encompasses the most innovative solutions for marketing professionals. This ecosystem is a network of application partners, agency managed service providers and consulting partners that enrich the Marketo experience. Having a Marketo Integrated solution on LaunchPoint provides the entire Marketo Marketing Nation with a simple, automated way to execute tactile marketing. "PFLlink addresses a real marketing challenge to bring services traditionally associated with off-line activity online," said Robin Bordoli, GM New Markets and VP Partner Ecosystems at Marketo. "Quick adoption of the solution after joining the Marketo LaunchPoint ecosystem is evidence that marketing decision makers desire the ability to execute true multi-channel campaigns including digital and print channels."
"There's a demand for marketing channels that reach customers in a more personalized, memorable, and impactful way, while still being cost-effective and automated," explains Daniel Gaugler, VP of Marketing at PFL. "We have always recognized tactile marketing as the most viable solution to strengthen digital campaigns, so this integration was a logical progression in harnessing the power of print through marketing automation."
About PrintingForLess.com
Since 1996, PrintingForLess.com has been helping businesses of all sizes—from entrepreneurs to the Fortune 500—implement high-impact, high- ROI marketing communication strategies. PFL provides unmatched value made possible by high volume, state-of-the-art manufacturing operations, and friendly expert staff. PFL combines all the perks and services of a small local print shop with technology that allows clients to manage their jobs from anywhere. As the Wall Street Journal notes, PFL succeeds in striking the best balance between human and online interaction with customers.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
For more information visit: http://launchpoint.marketo.com/printingforlesscom/1206-pfl-link-for-marketo or call 888-922-0697.
Media inquiries contact Brit Booth at brit@pfl.com or call 800-972-7023.
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