Alignment prize delivers growth for Raw Tyres

The Hunter wheel aligner, won last year as part of Pro-Align’s 20th anniversary celebrations, has helped deliver significant growth for Raw Tyres in Pontefract.

Installed at the end of 2011, the Hunter HawkEye ‘Special’ replaced an outdated aligner which was used fewer than 20 times a month. However, such is the speed and ease of use of the new Hunter system that the business typically now conducts more than 20 alignment checks in just a single week.

“When Raw Tyres won the prize, we confidently predicted that this would transform the business so we’re delighted to see that in less than a year, it has well and truly delivered,” commented Paul Beaurain, managing director, Pro-Align.

As well as helping to improve the efficiency of the workshop operation and allow speculative alignment checks to be carried out, the Hunter system has also enabled Raw Tyres attract new business from local garages.

“The Hunter imaging aligner has been a fantastic addition to our business,” explains Steve Raw, director, Raw Tyres. “It has opened up a host of marketing opportunities for us and we’re now being sent repeat business from local garages that are unable to carry out this type of work as efficiently themselves.”

The increased number of alignment checks being carried out by the business has given it a significant financial boost. After making the initial alignment check, the company charges £25 for a front toe adjustment, followed by £12.50 for each subsequent adjustment.

Customers using the service are treated to a front-row experience of the Hunter aligner’s highly effective operation as the waiting room looks directly out onto the alignment bay. From here, customers can see Steve Raw or his two Pro-Align trained colleagues carry out the full 14 point alignment check in less than 5 minutes before being presented with a printout identifying any areas of misalignment.

“Our 20th anniversary competition was a unique opportunity to help make a big difference to one lucky business and it would seem that Steve and his team really have made the most from their Hunter HawkEye ‘Special’ aligner,” concludes Beaurain.

Other workshops interested in finding out more about the business transforming potential of Hunter’s award-winning range of imaging aligners can visit or call 01327 323007 to arrange a demonstration.

Pro-Align is one of the UK’s leading independent suppliers of wheel alignment and wheel service equipment. Its advanced systems are used by many vehicle manufacturers, franchised dealer groups, independent workshops, motorsport specialists and vehicle technology consultancies. Pro-Align is the sole UK distributor for the Hunter range of wheel aligners, balancers and tyre changers.

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Danny Rughoobeer

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