Tyre labelling offers new wheel alignment opportunities

New tyre labelling regulations which come into force on 1st November will offer switched-on workshops an even greater opportunity to sell wheel alignment checks to customers and boost profits further, says wheel alignment specialist Pro-Align. Hailed as one of the most major advances to the tyre industry in recent history, the new labels are expected to help retailers move from a primarily price-based, commodity style transaction to more of a consultative approach, based on differentiated customer needs or preferences – a perfect scenario for educating drivers about wheel alignment. “