Movius Launches Cross Carrier Multiple Identities Solution ‘myIdentities’ Utilizing Cellrox Technology at CTIA Wireless 2012

ATLANTA – May 7, 2012 - Movius Interactive Corporation, a global leader in value-added communication services, will demonstrate its cross carrier multiple identity solution, myIdentities, at CTIA Wireless 2012, May 8-10 in New Orleans. The solution will allow service providers to bill for separate voice, SMS and data usage on the same device regardless of the end user’s primary carrier in the wireless, wire line and/or cable/MSO Markets.

Movius has created myIdentities together with Cellrox Ltd., a specialist in mobile BYOD (Bring Your Own Device) multi-persona solutions, leveraging Cellrox’s award-winning lightweight visualization for Movius customers. In addition to bill separation, myIdentities provides end users with the freedom to separate, control and protect the different aspects of their lives through multiple distinct work spaces on the same mobile device.

“myIdentities provides individuals and enterprises with a simpler, unified communication solution which addresses the vital need for security, privacy, convenience and accessibility in the evolving business, personal and social environments,” said Amit Modi, Senior Vice President and GM of Products and Technology at Movius. “End users can segment their personal and social identities from their professional environment and manage them on one device.”

myIdentities allows service providers to offer additional voice and messaging services to end users whose primary line is with the same service provider or a different service provider. This allows for true communications convergence across wireless, wire line and MSO players to provide more communications choice to end users.

Each workspace or persona keeps all applications and services distinct by preventing one identity from having access to information from others, increasing end user privacy and security.

The myIdentities solution provides a fully functional voice and data solution for services such as BYOD, social persona, roaming and other privacy use cases (or applications), along with separation of billing in voice and data domains.

“This collaboration with Movius is a great example of the requirements of the telecommunication and enterprise markets today, exhibiting strong demand for solutions that enable multiple personas on a single device,” said Omer Eiferman, Cellrox CEO. “Carriers all over the world, as well as enterprises, can benefit from offering extended device use and catering to the BYOD trend.”

Movius will demonstrate its latest applications and solutions, including myIdentities, at CTIA Wireless 2012 in New Orleans. To schedule a meeting with Movius please visit http://www.moviuscorp.com/events.aspx.

To find out more about myIdentities, please request more information by emailing sales@moviuscorp.com.

-ENDS- 

About Movius 

Movius Interactive Corporation is a recognized leader in unified communications solutions for telecommunication providers around the world. Its applications for converged messaging, unified conferencing and virtual telephony enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new services, Movius transforms the way the world interacts. For more information, visit www.moviuscorp.com.

About Cellrox
Cellrox provides the best of breed solution for the adoption of smart mobile devices - phones and tablets - by corporate IT departments. The company’s award-winning ThinVisor technology enables co-hosting of two or more individual, independent and secure virtual environments on a single mobile device. By creating an impenetrable wall between the employee’s applications and the company’s data and applications, Cellrox focuses on proactive security and application transparency all in a single swipe – one phone, two or more personas. Cellrox was founded in 2011 by seasoned entrepreneurs and technology leaders. The company is privately held with headquarters located in Israel. For additional information, please visit www.cellrox.com.

Media Contacts:

For Cellrox:                                                               For Movius Interactive Corporation:
Sharona Meushar                                                      Holly Tyrrell or Martyn Gettings      
ink Communications for Cellrox                                 holly.tyrrell@proactive-pr.com
sharona@theinkstudio.com                                        martyn.gettings@proactive-pr.com

+972-54-4517058                                                    +44 (0)1636 812152

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