What is Evidence Based Production?
London, October 2016
Evidence Based Production is used to describe the method of farming that embraces technology and utilising data to inform their production on farm. Farmers, agronomists and industry advisors in every sector from arable, beef, dairy and sheep are always checking Recommended Lists, EBVs, and other key performance indicators to understand what the most profitable, efficient and appropriate course of action is to take on their farm. Using this evidence is the way that agriculture has grown into the industry it is today. However data has always been available after the fact – yield, soil analysis, dead weight. With technology now capable of sharing real time data, making those informed decisions part of every day is now possible.
David Wilson, MD Proagrica, shares “Farmers and their agronomists are now able to see what’s going on in the equivalent fields across the country – they can compare their crop protection plan with others who are growing the same wheat variety, with the same soil type and rainfall for example. This opens the door for farmers to balance the risk, and work together as an industry to improve food security and resource use.
To learn more about Evidence Based Production go to www.proagrica.com or tweet us @Proagrica with the hashtag of #EBP and share how you’re using evidence on your farm.
For further information please contact:
Snezana Petrovic
Chief Marketing Officer
Proagrica
snezana.petrovic@proagrica.com
+44 (0)20 8652 2077
Angharad Belcher
Account Manager
rdp
+44 (0) 1452 429 177
Proagrica is a global division of Reed Business Information and the RELX Group, a FTSE 100 company. Proagrica provides critical decision-support to the global agriculture industry by delivering high-value insight and data, trusted workflow tools, proven integration technology and effective channels-to-market. We’re proud of our market-leading brands in Europe, as well as a growing footprint in Australia, Asia Pacific, South Africa and the US. Our portfolio includes flagship media brands Farmers Weekly and Boerderij, as well as the latest in the integration and connectivity capabilities that F4F offers across the supply chain. We’re known for our industry leading farm management software Farmplan and GateKeeper, but with an increasing need for actionable insight from data and analytics, we have been developing new products in this area under our Agility brand.
About Reed Business Information
Reed Business Information provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group, a world-leading provider of information and analytics for professional customers across industries.
About RELX Group
RELX Group is a world‐leading provider of information and analytics for professional and business customers across industries. The group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. The total market capitalisation is approximately 29.1bn GBP / 32.4bn Euro / 36.1bn USD
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