Project Pictogram in 30 seconds

Project Pictogram is a community-wide response to the 1,775 deaths and nearly 23,000 serious injuries suffered on our roads in 2014 and the continuing casualty rate.

The same fatal factors will have been present in almost all these collisions, as well as the minor collisions which disrupt our roads every day. For business, the collisions which dent their fleets also dent their people, their customers, their delivery schedules and their profits on a massive scale each year. 

  • Inappropriate speed
  • Driver Distractions (most commonly smart phone use)
  • Not wearing a seat belt
  • Driving under the influence of drink, drugs or medication
  • Unsafe following and braking distance

Project Pictogram is a simple concept to align the UK fleet and business community behind a national standard set of road safety communications, based on these priorities. It is endorsed by all the leading road safety organisations including the DfT Think!, Road Safety GB, RoSPA, Institute of Advanced Motorists, Chief Fire Officers’ Association and the Association of British Insurers.

Businesses large and small can display the pictogram stickers on fleet vehicles. This makes the messages visible on-the-road on every journey, providing constant visual reminders to drivers of their personal driver behaviour as a nudge to positive change. Artwork is free and the cost of production will vary, but typically the five pictograms cost around £2.50 - £2.75 per vehicle set.

To get involved, companies simply:

  1. 1.       Visit
  2. 2.       Download free artwork files and send to a printer of their choice.
  3. 3.       Apply sticker sets to each vehicle in the fleet at its next scheduled service and start driving safer roads

For further information, contact 360 integrated PR on 02381 845025

Philip Tutt                           07785 718901          

Rowena Spinks                  07766 684707