Crash victim’s widow backs new business-led road safety initiative

Project Pictogram launched to national business communityThe widow of a driver killed on the M27 has lent her support to a new business-led road safety initiative, launched today [Friday 11 March 2016] at the National Motor Museum , Beaulieu. Project Pictogram encourages UK fleets and organisations to use a voluntary industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four plus one’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt, drink/drug driving and not maintaining a safe braking distance. The campaign is business-led