PREGNANT AT CHRISTMAS? WHAT TO BUY THE MUM OR MUM-TO-BE IN YOUR LIFE

Christmas shopping, decorations, Christmas cards and millions of sprouts to prepare? Imagine all that while pregnant! Christmas can be a stressful time for new mums and mums-to-be, that’s why natural, ethical skincare range, Shea Mooti, is offering luxurious little treats to pamper those hardworking mums.

Pounding the high-street can take its toll on legs and feet, Shea Mooti recommends a relaxing, moisturising massage with ‘Mama’s Soothing Leg and Foot Cream’. With soothing Aloe Vera, a natural anti-inflammatory, and moisturising, pure Shea Butter, this luxurious leg and foot conditioning cream is the perfect Christmas treat for all women that spend a lot of time on their feet! The use of Niaouli Oil, with its antiseptic properties stimulates and uplifts tired legs and feet. Mama’s Soothing Leg and Foot Cream is £12.99 for 100ml.

For those cold winter days when skin is drier than normal, the award-winning ‘Mama’s Everything Body Balm’ softens dry, itchy skin and improves skin elasticity. Regular use after pregnancy can reduce the appearance of stretch marks and scar tissue and it also makes a great baby bottom balm. Suitable for use on boobs, bumps, bottoms, thighs, dry elbows, knees and heels, the balm absorbs well, leaving skin silky without being greasy. This balm is formulated for the most delicate skin using quality, natural ingredients, including pure Shea Butter that naturally protects, nourishes, soothes and heals. Mama's Everything Body Balm costs £16.99 for 120ml.

As a treat for a tired mum-to-be, dad can use Mama’s Belly Rub Stretch Mark Oil to give a soothing belly rub - a wonderful way to start the bonding process with baby. Made from a blend of organic sunflower seed oil, Baobab Oil, Rosehip and Shea Butter, this non-greasy skin conditioning oil is also loaded with Omega 3, 6, 9 enriched oils and has been specially formulated for use before, during and beyond pregnancy. Regular use of this belly rub oil can help prevent stretch marks, maintain supple skin and improve elasticity. Mama’s Belly Rub Stretch Mark Oil is £14.99 for 100ml.

Gift sets and individual products are available to buy online at www.sheamooti.co.uk

Any purchases made before 21 December 2012 will receive a FREE Mama’s Shea Butter Soap worth £5.99. Handmade with Shea Mooti’s signature pure Shea Butter, together with a blend of Fairtrade oils and fragranced with lavender, this naturally moisturising soap will soften and enrich skin.

ENDS

07.12.12

Notes for Editors

Violet Reid – Shea Mooti Founder

Violet is a qualified nurse and worked for 10 years in the NHS. When Violet had her first child, Alexander, in 2005, he suffered with very dry skin, cradle cap and was prone to eczema. Prescribed creams and medical shampoos provided only temporary relief and Violet began to use other skincare products that were on the market at the time, only to find they exacerbated Alexander’s skin condition, even though they were supposed to be organic and natural. Violet realised the only way to ensure the products used on her baby did not contain anything nasty was to make them herself. After extensive research, Violet enrolled on a natural soap making course and found a new passion. The most important ingredient Violet encountered along the way was, Shea Butter, a natural emollient used for centuries inAfricato moisturise the skin of new born babies, dry skin conditions and prevent stretch marks for pregnant women.

Violet began making soaps and moisturising lotions at home using pure Shea Butter along with other natural oils and butters. Using these homemade natural products on both Alexander and her newborn daughter, Violet noticed a remarkable improvement in their skin condition.

Over the next three years Violet continued to make homemade natural skincare products for her own children, and for family and friends. They, in turn, wished to give the products to their family and friends and the hugely positive feedback encouraged Violet to create 'Shea Mooti', so that her unique range of products could be shared with the rest of the world.

Why ‘Shea Mooti’?
Shea, because the primary ingredient in Shea Mooti products is pure Shea Butter ethically sourced from AfriKids Daughters, a multi-cooperative in rural northernGhana. AfriKids Daughters is a women’s collective put together by charity AfriKids to secure a bright future for families through dignified income generation. AfriKids ensure their ‘Daughters’ receive a fair price for their labours while re-investing their own profits into a range of child rights and community development projects across the region.

Mooti comes from the word ‘muti’ meaning ‘tree’ in Shona the language of Violet’s native Zimbabwe and is a nod to the all natural ingredients used in Shea Mooti products. 

For alternative or high res images please contact the Shea Mooti Press Office:
Charlotte Hempsted or Shirley Pattison, Promark PR
Tel 01293 823890 /1 E: charlotte@promarkpr.com / shirley@promarkpr.com

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