Pronto Insurance Launches Fun and Memorable Billboard Campaign
Campaign creates buzz with bi-lingual messages people remember and want to read while informing them of overall value
Brownsville, Texas – November, 2011. Pronto Insurance recently launched an exciting Billboard Campaign throughout south Texas using culturally infused, bi-lingual, fun and memorable messages. The billboard messages were designed to be part of the company’s branding campaign that positions the company as offering Texas consumers flexible insurance services starting at the affordable price of $29.00 per month - allowing consumers to have extra money to enjoy many of life’s other pleasures such as enjoying lunch or a taco and so much more. The billboard messages include, “Save a bunch, vamos a lunch”, “Insurance Devolada for casi nada”, “Keep the Law away for less than a Taco a day” and “Save a montón, feel fregón”. All messages were developed to empower consumers to feel good about their overall insurance decisions with Pronto Insurance.
“Pronto Insurance is about having and keeping a relationship with our customers and we never want to treat them as a number or just another insurance policy,” said Tony Limon, Vice President of Marketing for Pronto Insurance. “We are about connecting with our customers, customizing their insurance needs, and making it easy for them to get insurance fast. We are very excited to launch our new billboard campaign that conveys all of that and more!”
More about the Billboard Campaign
The Billboard campaign messages were developed by Machete, a San Antonio based ad agency. “We've been very successful creating buzz for Pronto in the outdoor medium by creating simple messages people remember and want to read.” Stated Catarino Lopez, owner and Creative Director. “Our new price driven strategy engages consumers in a fun and memorable way while informing them of our competitive auto insurance rates. Helping cash strapped consumers making ends meet in a tough economy is just another example of the value Pronto Insurance provides. And, if we can put a smile on their face at the same time - so much the better.”
Pronto Insurance offers one, three and six month liability policies with no credit check or bank account required with an innovative concept that includes a drive-thru window for faster and more convenient service. The company offers auto insurance, roadside assistance, Mexico insurance, income tax preparation among a wide array of other financial services
About Pronto Insurance
Pronto Insurance is headquartered in Brownsville, Texas and provides quality auto and homeowner’s insurance at a fair price for all Texans. The company has over 100 locations statewide and inside several select H-E-B locations in the Austin, Corpus Christi, Rio Grande Valley, Laredo, San Antonio, El Paso and Houston markets. For additional information about Pronto Insurance, visit www.prontoinsurance.com.
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Contact:
Wanda Reyes-Rice
Machete Creative
(210) 827-3744
wanda@soyemprendedora.com
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