Allison Transmission’s Customer Experience Center and Demonstration and Drive Track in Szentgotthárd, Hungary, Operational by Early 2012
New Allison Customer Experience Center is announced and 15 acre Demonstration and Drive Track is previewed to commercial truck and bus OEMs, Allison customers, Hungarian officials and the media.
Szentgotthárd, Hungary - To better serve an expanding global customer-base, Allison Transmission announced plans a year ago to construct a multimillion dollar Allison Customer Experience Center (ACE) and Demonstration and Drive Track adjacent to its new state-of-the-art transmission manufacturing facility located in Szentgotthárd, Hungary. This month, the company invited commercial truck and bus OEMs, Allison customers, Hungarian officials and the media to drive trucks, buses and off-road vehicles equipped with Allison automatic transmissions on a variety of new Drive Track road courses.
Allison currently operates commercial vehicle demonstration and drive centers in the United States and Sweden, where thousands of commercial vehicle operators and original equipment manufacturers experience the features and benefits of Allison fully automatic transmissions. The Allison drive centers typically have a varied vehicle inventory including dump trucks, distribution vehicles, concrete mixers, heavy-haulers, fire trucks, buses and other commercial vehicles.
Lawrence Love, Allison Transmission’s Executive Director of International Marketing, said, “The success we have with potential customers and OEMs who visit our North American Customer Demonstration Center in Indianapolis is remarkable. It’s an educational process. Customers learn about transmission technology and evaluate the benefits of an Allison through personal experience by closed course test-driving.” Love went on to say, “Compared side-by-side with other commercial vehicle transmission solutions, we are able to demonstrate how Allison fully automatic transmissions provide superior performance, efficiency and drivability.” This learning experience is valued by the company’s customers and forms a meaningful part of their buying decision.
A hundred years ago, James A. Allison was one of four original founders of the Indianapolis Motor Speedway (IMS), home of the Indy 500. He built the IMS track to test and demonstrate the newest automotive technologies of the day. Today, Allison Transmission applies that same tradition to present day commercial trucks and buses and believes Mr. Allison would be proud of the design of the Szentgotthárd, Hungary, Demonstration and Drive Track.
(October 2011)
About Allison Transmission
Allison Transmission is the world’s largest manufacturer of fully-automatic transmissions for medium- and heavy-duty commercial vehicles, medium- and heavy-tactical U.S. military vehicles and hybrid-propulsion systems for transit buses. Allison transmissions are used in a variety of applications including on-highway trucks (distribution, refuse, construction, fire and emergency), buses (primarily school and transit), motor homes, off-highway vehicles and equipment (primarily energy and mining) and military vehicles (wheeled and tracked). Founded in 1915, the Allison business is headquartered in Indianapolis, Indiana, U.S.A. and employs approximately 2,750 people. Regional headquarters with dedicated support staff are located in China, The Netherlands, Brazil, India and Japan. With a global presence in 80 countries, Allison has over 1,500 independent distributor and dealer locations. More information about Allison is available at www.allisontransmission.com.
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Media Contacts:
Melissa Sauer, Allison Transmission, Indianapolis, Indiana USA, +1 (317) 242-3855, melissa.sauer@allisontransmission.com
Claire Dumbreck, Propel Technology, Banbury, Oxfordshire, +44 (0)1295 724130 / +44 (0) 7768 773857 claire@propel-technology.com
Press Enquiries
Claire Dumbreck, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130 / 44 (0) 7768 773857. claire@propel-technology.com
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