Harman GreenEdge audio systems deliver more with less for 2012 Toyota Prius Family

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Internationale Automobil Ausstellung/International Motor Show, FRANKFURT -  Energy conscious car buyers seeking the best in premium audio systems will now be able to get more with less, thanks to the latest energy efficient systems from HARMAN. The 2012 Toyota Prius and Prius + are the first of many models coming to market featuring JBL GreenEdge audio technologies, which feature twice the performance with half the energy consumption.

The JBL GreenEdge audio systems aboard the Toyota Prius vehicles effectively reduce power consumption and heat generation while simultaneously offering superior sound quality.  Advanced components and innovative design means Harman’s GreenEdge audio components weigh less and take up less space in the car, with no compromises to volume or sound authenticity.

HARMAN is committed to get ahead of today’s technology standards to support the energy-conscious vehicles and their drivers with the maximum possible efficiency when it comes to superior sound. Through the optimum combination of low power, low weight, high-efficiency amplifiers and speakers together with total system tuning HARMAN’s GreenEdge products deliver astounding efficiency gains.

Working closely with Toyota, the GreenEdge optimized JBL audio system in the 2012 Toyota Prius family offers improved overall dynamic performance and higher Sound Pressure Levels (SPL) with considerably lower power consumption – which can translate into enhanced fuel efficiency or extended EV range. GreenEdge technologies are engineered holistically to ensure that the speakers, amplifier, equalization and even component placement work together as a cohesive and efficient system.

The Green Edge optimized JBL audio system for Toyota relies on two key technologies:

New high-voltage amplifiers - More efficient power supplies produce higher output while minimizing power consumption and heat generation. Compared with its predecessor, for example, the new Prius‘ amp produces less heat, eliminating the need for a cooling fan.
New high-efficiency loudspeakers - Redesigned speakers are optimized for minimal power consumption, maximum acoustic output and minimal weight. For instance, four woofers will work together as a distributed subwoofer architecture for balanced bass performance.

“HARMAN GreenEdge systems meet the demands for automotive grade solutions that are small, cool, and lightweight yet tremendously powerful and efficient,” said Sachin Lawande, Co-President of HARMAN's Lifestyle and Infotainment Divisions. “Toyota has chosen GreenEdge systems for exactly these reasons for its hybrid vehicles as they help to enhance the infotainment offerings while at the same time further improve their energy efficiency. Those same attributes translate well to the home, where products take up less space and generate less heat while still delivering audiophile-grade sound quality with significantly reduced power consumption.”

HARMAN GreenEdge technologies will be showcased at the IAA/Frankfurt Auto Show, September 15 to 25, 2011.  Please visit the HARMAN booth in Hall 8.0, Stand D2 or visit www.harman.com/automotive for further information about HARMAN’s advanced automotive audio solutions.

About HARMAN

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets - supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,000 people across the Americas, Europe and Asia, and reported sales of $3.8 billion for the 12 months ended June 30, 2011.  The company’s shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.


© 2011 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries.  AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Academy Award is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. GRAMMY Award is a registered trademark of the National Academy of Recording Arts & Sciences. iPad, iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Features, specifications and appearance are subject to change without notice.

For additional information, contact:

Press Enquiries
HARMAN

Nick Bailey, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. +44 (0)1295 724130 / +44 (0) 7813 956664 nick@propel-technology.com

Sales Enquiries
HARMAN

Kay Robinson, Global marketing, 4 Hockley Court, 2401 Stratford Road, Hockley Heath, Solihull B94 6NW, UK +44 1564 787 200, kay.robinson@harman.com

Darrin Shewchuk, HARMAN Corporate Communications, Phone: +1 203-328-3834, darrin.shewchuk@HARMAN.com

Nicole Mehr, HARMAN Corporate Affairs & Communications Europe, Phone: +49 7248 71-1272, nicole.mehr@harman.com

Till Stüve, Burson-Marsteller, Phone: +49 69 23809-76, till.stueve@bm.com

Nick Bailey, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130 / 44 (0) 7813 956664

nick@propel-technology.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,000 people across the Americas, Europe and Asia, and reported sales of $3.8 billion for the 12 months ended June 30, 2011. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.

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