HARMAN signs new branded audio agreement with Volvo Cars

Superior Harman Kardon audio experience will be on board Volvo cars in May of this year 

GENEVA – March 4, 2014 HARMAN, the premium global audio and infotainment group (NYSE:HAR), today announced a new relationship with automaker Volvo Cars to deploy first-class Harman Kardon® audio systems across a number of Volvo vehicles. The first Volvos equipped with Harman Kardon sound were unveiled today at the Geneva Autosalon; they include models in the V40, V/S60, V/XC70 and XC60 lines.

We are delighted at this opportunity to bring our innovative audio experience to Volvo drivers,” says Michael Mauser, president, Lifestyle Division, HARMAN. “With their shared commitment to quality engineering, the two brands of Harman Kardon and Volvo Cars are a great match.”

Volvo has already lined up a range of vehicles to feature Harman Kardon audio, including the XC60, V60, S60, S60L, V40, V40 Cross Country, S80, S80L, V70 and XC70. With the first Volvo vehicles with Harman Kardon audio systems on board scheduled to leave the factory this May, drivers can soon look forward to a boost to the Volvo in-car listening experience.   

Today’s listeners want to enjoy the best sound everywhere, and in today’s highly mobile society, in-car audio has become an increasingly important part of the driving experience. Developed by premium audio experts for music enthusiasts, the Harman Kardon Audio System will deliver a superb audio experience into Volvo vehicles. With features including a 5-channel Class-D amplifier with 130 watts per channel, Dirac Live™ sound tuning for exceptional sound reproduction over the entire frequency range, and ALumaprene midrange speakers and mid-woofers for optimal damping characteristics, the Harman Kardon audio system is engineered to soundstage the interior of the car. These among other advantages were the motivator for Volvo’s decision to roll out Harman Kardon audio systems across its range.

With an over 60-year heritage in developing innovative technology and crafting premium sound systems, Harman Kardon delivers premium audio into vehicles, enriching the quality of the driving experience for people all over the world. HARMAN supplies advanced connectivity, infotainment and audio to many global automakers, including Audi, BMW, Chrysler, FIAT, Ferrari, SGM, Hyundai, Jaguar Land Rover, Kia, Lexus, Mercedes Benz, Porsche, Toyota and Volkswagen, as well as Volvo Cars. The latest award from Volvo Cars will deliver a new branded audio experience into Volvo vehicles.

HARMAN at Geneva Motor Show 2014:

Visit HARMAN during the Geneva Motor Show 2014 at its joint booth 6240 with Rinspeed in hall 6 for a demonstration of HARMAN’s portfolio of infotainment and in-car audio solutions.  Follow HARMAN online during the Geneva Motor Show 2014:

About HARMAN

HARMAN (www.harman.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

For further information please contact:

HARMAN

Nicole Mehr

Director Corporate Affairs and Communications Europe

Becker-Göring-Str. 16

D-76307 Karlsbad

Phone: +49-7248-71-1272

nicole.mehr@harman.com

Text 100

Robert Zormeier

Nymphenburger Str. 168

D-80634 München

Phone: +49-89-998370-17

Harman@text100.de 

© 2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

Tags:

About Us

Propel Technology provides PR and marketing for engineering, energy and science sector companies, specialising in raising awareness of complex technologies and initiatives. We produce and deliver intelligent communications across traditional, digital and social channels to allow companies to focus on what they do best.