New customisable app platform provides affordable answer for travel companies seeking a higher social media presence
Off Exploring to preview new customisable app at Travel Technology Show, 7-8th February 2012, Stand B32
Travel companies seeking a customisable and flexible route to gain a mobile presence in the App stores now have a cost effective solution from Off Exploring. Focussing on the needs of travel companies of all sizes, the new offering from the award winning firm will be presented at this year’s Travel Technology Show (7th-8th February 2012) at Earls Court. With affordable sub £1,000 entry level pricing, travel firms can offer their customers personalised services and localised information whilst also enabling them to create postcards, videos and blogs to share on Facebook, twitter and other social media channels.
Based upon a core platform developed in the UK, Off Exploring’s modular approach allows travel companies to quickly and affordably launch their own app to take advantage of the opportunities it opens to engage with customers before, during and after their trip. “This is a fully scalable app, ranging from a selection of simple modules such as weather forecast, information on local bars or restaurants, emergency contacts, exchange rates and a postcard service right through to amending an itinerary or hotel bookings and car hire,” says Doug Campbell, founder of Off Exploring. “The end result is an app that offers real value to customers, leading them to rely upon it and recommend it to others.”
According to Off Exploring, the value of the user generated content created with the app can be measured in the marked increase in web traffic it will deliver back to a travel firm’s site. “Our existing customers are seeing that single person’s upload via such an app can generate 1000’s of page views and 100’s of new visitors,” claims Campbell. “The posting of content or recommendations relevant to a trip, location or service significantly increases conversion, making this type of tool increasingly relevant to the travel sector.” Campbell suggests travel companies can use the app to their keep their brand and its partners’ services in front of its customers and their friends for longer periods than would otherwise be possible. “A ‘sticky’ app can become a powerful promotional tool that’s going to become increasingly popular with a more social media oriented customer base.”
In line with the cost effective initial set up, Off Exploring has designed the app to operate with minimal running fees that could be funded from incremental revenues generated via the app itself. Off Exploring will be previewing key aspects of the app at the Travel Technology 2012 at stand B32 with a planned release date of March 2012.
About Off Exploring
Originally created in 2004 as a niche website focussed on offering online travel journals to the backpacker community, Off Exploring quickly established itself as one of the first travel blogging sites on the web and one of the best ways to keep in touch with friends and family back home when travelling. Now, Off Exploring provides a range of services to the travel industry including social media solutions to travel companies large and small including leading brands such as STA Travel and KILROY Group.
Sales Enquiries
Doug Campbell, Off Exploring Limited, Bewick House, Horsley Business Centre, Horsley, Newcastle upon Tyne, NE15 0NY. +44 (0)1295 680 782. doug@offexploring.com
Press Enquiries
Nick Bailey, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130 / 44 (0) 7813 956664
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