Oxfordshire PR Company wins ‘Gold Award’ at CIPR Thames and Chiltern PRide Awards
Chartered Institute of Public Relations (CIPR) awards Propel Technology a Gold PRide award for best business PR campaign.
Oxfordshire- Banbury-based specialist PR and marketing agency, Propel Technology, has won a CIPR PRide Award for its work with Benson-based MMR Research Worldwide (MMR). Propel Technology beat off five finalists in the Thames & Chiltern regional awards to take the Gold award for the Business & Corporate Communications Campaign.
Propel Technology and MMR were the gold award winners for their PR efforts to promote the value of consumer research in the design of product packaging. The judging panel commented: “This clear and comprehensive campaign used a variety of complementary tactics to achieve objectives. A strong point was the absolute focus on excellent positioning of an industry expert in a truly global campaign. The campaign demonstrated excellent business results and return on investment. It is a clearly thought through and well executed campaign.”
“We are overjoyed to be rewarded with yet another award from the PR industry’s professional body, this time for our work with fellow Oxfordshire company, MMR Research Worldwide,” says Propel Technology director Claire Dumbreck. “This was less of a campaign and more an ongoing, sustained effort to demonstrate, via the media, the importance to big food, drink and personal care brands of undertaking consumer research when developing their packaging. We helped to build MMR’s reputation as a leader in this field and we were able to show the judges that our work paid off.”
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Notes to Editors
About Propel Technology
Propel Technology offers a variety of PR and marketing communications services from its office at Bloxham Mill Business Centre, Banbury, specialising in the automotive, motorsport, energy and research sectors. Founded in 2010, the company employs five people.
About the CIPR
Founded in 1948, the CIPR is the professional body for public relations practitioners in the UK. With 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
About the CIPR Pride Awards 2013
The CIPR PRide Awards is the only UK wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and the English regions. Now in its 10th year the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one.
For further information visit: http://www.cipr.co.uk/content/events-awards/pride-awards/results-2013/thames-and-chiltern
For more information, please contact:
Ursula Jordan
T: 01295 722863
E: ursula@propel-technology.com
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