Winner of FalkenTyres’ national VW up! Competition is announced

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Tyre distributor Micheldever, in partnership with FalkenTyre Europe, have announced the result of their nationwide competition to win a Volkswagen up!. Thomas Clarke from the Forest of Dean, Gloucestershire, is the lucky winner to drive into 2014 in the brand new car. He entered the competition whilst buying some tyres from the Coleford Five Acres Garage in November.

Mr Clarke said “I always like to support my local businesses, so when Fives Acres recommended the Falken tyres, I was more than happy to go with their suggestion. Afterwards, when I saw the competition flyer on the desk, I thought I may as well enter it – but you never expect to win something like that!”

The competition ran across the country during October and November, with entrants scanning a QR code or texting a competition hotline when they purchased the tyres.

“When I got the call from an unidentified number, I thought ‘here we go’ another PPI call or someone trying to sell me something,” said Mr Clarke, “I waited for the automated voice, so when a real person told me I had won the competition I really couldn’t believe it! It’s the biggest prize I’ve ever won. It comes at the end of a really difficult year for me, so to win it is a real boost and icing on the cake”.

The Volkswagen up! was Falken’s chosen car to giveaway as its SinceraSN831A 165/70R14 81Ttyres are the standard factory fit on the model. Supplying tyres for the up! marked the start of a growing relationship between Falken and Volkswagen, with further cars across the VW range to be fitted with Falken tyres as standard.

-ENDS-

Press Enquiries

Julia Fairbank, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130. julia@propel-technology.com

About FALKEN Tyre Europe:

The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control. 

Falken Tyre Europe is a brand of Sumitomo Rubber Industries Japan, with European headquarters near Frankfurt. Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired Azenis series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather HS449. They cater for cars across the spectrum from high-performance racing to everyday use.

All FALKEN products fulfil the ISO standards 9001 and 14001. For more information visit www.falken-europe.de or www.facebook.com/falkenmotorsports

About MICHELDEVER Tyre Services:

Micheldever Tyre Services (MTS) is the largest independent tyre distributor in the UK, serving tyre retailers from its fully integrated network of 25 warehouse locations.  This provides class leading delivery logistics and forms a central pillar of a well-defined customer support programme.

Micheldever Tyre Services follows a clearly defined strategy aimed squarely at the delivery of multi-facetted brand dealer support programs for independent retailers. These programs, based upon the leading mid-range brands in the UK and a comprehensive business support proposition, continue to ensure that our customers are fully equipped to compete and grow in challenging market conditions.

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