MMR launches new App to combat poor recall accuracy in consumer research using real time data capture
Consumers can upload videos and pictures, record their opinions and complete surveys at the point of purchase/consumption using the AppMMR Research Worldwide (MMR ) has launched a research App which promises to tackle poor recall accuracy amongst consumers taking part in market research by capturing data in real time at point of purchase and/or consumption.
Consumers can use the App, named MyDiaLog, to share videos, pictures and audio clips recorded on their Smartphones to reveal their thoughts on products as they purchase and use them.
In addition, the
