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Propel Technology provides PR and marketing for engineering, energy and science sector companies, specialising in raising awareness of complex technologies and initiatives. We produce and deliver intelligent communications across traditional, digital and social channels to allow companies to focus on what they do best.

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New research approach for consumer brands puts the customer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

New research approach for food and drink brands puts the consumer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

MMR Research Worldwide to urge cosmetics formulators to conduct early consumer research at Making Cosmetics 2012

Sensory science experts to unveil how research can help create products that ensure repeat purchase and sustained loyalty – seminar on March 28th at 14:40.MMR Research, a specialist consumer research agency serving consumer brands with particular focus on personal care, is welcoming cosmetics formulators to its stand 200 at Making Cosmetics (March 28-29; National Motorcycle Museum, Birmingham). MMR offers scientifically-robust, proven emotion, psychology, brand and sensory research techniques injecting consumer insight to product and brand development. Consumer research expert Evelyn

MMR Research expands dedicated qualitative research team with focus on early stage product development work and packaging

Growing ‘qual’ requirement leads to creation of new dedicated research team; Ian Horritt is head of qualitative research and Sarah Mole is promoted to dedicated senior research executive.MMR Research (MMR) has formed a dedicated research team to cope with growing demand for its qualitative client offering. Ian Horritt, head of qualitative research is now joined by Sarah Mole who is promoted to senior research executive from a previous client service team role within MMR. Together, they will develop innovative new qualitative research methodologies, drawing heavily on Sarah Mole’s industrial

MMR Research Worldwide will urge packaging sector to conduct early consumer research at Packaging Innovations 2012

MMR Research, a specialist consumer research agency serving consumer brands is welcoming packaging innovators to its stand G43 at Packaging Innovations 2012 (February 29 – March 1; NEC, Birmingham). MMR launched its packaging research approach last year, offering the sector the same advanced scientifically-robust, proven emotion, psychology, brand and sensory research techniques as enjoyed by product and brand developers. Central to the company’s approach is the belief that consumer research should be carried out at the earliest stage of packaging innovation.  “The packaging industry is

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