Shopper research is central to packaging innovation

As explained by MMR’s director of retail insights, Caroline Capel, at the forthcoming Packaging for Retail Success conference 2012MMR Research, a specialist consumer research agency serving food and drink, household and personal care brands is welcoming packaging innovators to its presentation and exhibition stand at the Packaging for Retail Success conference 2012 (November 8; Grosvenor House, London). A sponsor of the event, MMR offers the packaging sector the same advanced scientifically-robust, proven emotion, psychology, brand and sensory research techniques as it applies to product