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Propel Technology provides PR and marketing for engineering, energy and science sector companies, specialising in raising awareness of complex technologies and initiatives. We produce and deliver intelligent communications across traditional, digital and social channels to allow companies to focus on what they do best.

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MMR launches packaging impact and optimisation assessment tool via new partnership with ZappiStore

New Impackt Lite™ self-service packaging research offer, delivered via innovative online platform, is designed for tight budgets and short timelines while maintaining MMR’s renowned scientifically robust methodology.MMR Research Worldwide (MMR) is partnering with ZappiStore, the automated online market research platform, for the launch of its new Impackt Lite™ packaging research service. Brandowners, packaging designers and packaging manufacturers can assess the impact of new packaging designs and optimise their new packs prior to launch, by conducting targeted surveys via the ZappiStore

MMR launches ‘Concept Lab’ - a comprehensive six part research approach which measures concept performance against the most relevant market context

‘Concept Lab’ provides a holistic and detailed understanding of a new idea’s potential and avoids multiple rounds of research.MMR Research Worldwide (MMR) has developed a new NPD research package, ‘Concept Lab’: a cost-effective, advanced tool which provides companies with a detailed understanding of concept performance against specific commercial objectives. This part-standardised, part-tailored approach can be used to screen, optimise and validate potential of concepts without the need for multiple rounds of research.  MMR’s holistic analysis is distilled to provide firm recommendations,

Raising the voices of consumers: MMR links up with Watch Me Think

New partnership sees research brought to life as Smartphone recording service allows consumers to share consumption experiences in their home environments, in real time.Leading research partner, MMR Research Worldwide  (MMR), is expanding its consumer insight offer for food, drink and personal care brands by going into partnership with digital media company, Watch Me Think . MMR wanted to get closer to the consumer and access behavioural insights which usually go unnoticed by traditional qualitative and quantitative

New research approach for consumer brands puts the customer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

New research approach for food and drink brands puts the consumer at the heart of new product development.

‘EROS’ identifies the Rules of Success for a new product, putting customers at the forefront of early stage product development to help shape successful products quickly and ‘right first time’.MMR Research Worldwide (MMR) has developed a new one-day workshop-style research technique which gets switched-on consumers together with a company’s marketing and R&D teams. These stakeholders work closely together through a semi-structured process, reaching a detailed understanding of what a product needs to deliver to appeal strongly to consumers and fit perfectly against a brand’s intended market

Fresh, consumer-focused, end-to-end packaging research approach takes the expensive guess work out of the packaging innovation process

Emotion, psychology, brand and sensory research techniques to shake up traditional packaging research are launched at the Packaging Innovations Show 2011 (stand GB22).MMR Research Worldwide (MMR) is inviting brands and packaging providers to discover a fresh new way of thinking about its consumer research approach for the packaging industry, which it is launching at the Packaging Innovations Show (October 6-7; The Business Design Centre, London; stand GB22). Removing the expensive and time-consuming guesswork from the packaging innovation process, the MMR approach limits the number of

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