MMR Research Worldwide to urge cosmetics formulators to conduct early consumer research at Making Cosmetics 2012
Sensory science experts to unveil how research can help create products that ensure repeat purchase and sustained loyalty – seminar on March 28th at 14:40.MMR Research, a specialist consumer research agency serving consumer brands with particular focus on personal care, is welcoming cosmetics formulators to its stand 200 at Making Cosmetics (March 28-29; National Motorcycle Museum, Birmingham). MMR offers scientifically-robust, proven emotion, psychology, brand and sensory research techniques injecting consumer insight to product and brand development. Consumer research expert Evelyn