MMR urges packaging sector to listen more to consumers, especially on sustainability, at Packaging Innovations 2013
MMR Research Worldwide (MMR), a specialist consumer research agency is welcoming brand owners and packaging manufacturers to its stand G49 at Packaging Innovations 2013 (February 27-28; NEC, Birmingham). Central to the company’s approach is the belief that consumer research should be carried out at the earliest stage of packaging innovation to eliminate guesswork and avoiding flawed concepts causing unwanted surprises at launch. This message will be communicated through a series of presentations at the show, led by MMR’s associate director; packaging and design, Stergios Bititsios and co-