Unique trend-tracking research tool is re-launched to offer food and drink companies even more responsive consumer insight

MMR Pulse – a unique syndicated research programme for the food and drink industry – bolsters four year consumer data bank with a 50 percent increase in the frequency of research; a one-off, free booklet on recent research findings is available.MMR Research Worldwide (MMR) – the food and drink specialist research agency – is re-launching its unique, continuous ‘Pulse’ syndicated research programme. The service, which transfers data into meaningful expert insight through regular surveys, an online community forum and qualitative research that allows food companies to add bespoke questions