UK shoppers put families before Fairtrade

· Ethical issues only influence a minority of people when they choose what food products to buy, survey reveals · Consumers need a clearer understanding of the difference they can make when buying Fairtrade products · Buying behaviour of the British public most influenced by product claims for health-related benefits The majority of the UK’s food shoppers are overlooking ethical products such as Fairtrade goods in favour of those that offer a direct or tangible benefit to their own lives, a new study from MMR Research Worldwide (MMR) reveals.  Only a minority take into